AdEspresso auch von Hootsuit
https://www.facebook.com/ads/library/
FB ADs Scaling (Retargeting)
At the request of the ClickFunnels Admin Team, I am re-posting my Facebook Step-By-Step Ad Strategy
If you have any questions, please comment down below
The picture above is the EXACT step-by-step plan that I have developed over 5+ years advertising on social media
Stems from Millions of Dollars Advertising knowledge
and is the same plan that we implement for all of our social media marketing clients so listen closely, I know what I’m talking about…
The step by step plan is fairly self explanatory but please comment down below if you have any questions regarding its implementation.
RETARGETING!
There are so many of you that put up 1 ad and if that 1 ad is not profitable then that will determine your Facebook Ads success? REALLY?! Funnels Hackers you are better than that!
How often do you purchase something based on your first interaction with a business? Hardly ever right?
Multiple studies have shown that an individual needs 7+ interactions with a business to take action…
So stop thinking that someone who has never met you, who has never seen your product or service before, who doesn’t trust you yet is going to grab their credit card and buy straight away!
This is why retargeting is SOOOOO important. You should at least have 4-5 versions of retargeting ads.
Is this expensive? NO!
When done correctly your CPM (Cost per 1,000 Impressions) should be between $5-$20 (this can be much lower if you are using a different campaign objective).
This means that showing 1 ad to someone costs you between $0.005 – $0.02!
Logically, the more you show how good your product/ service is to someone and the more they trust you the higher the probability of them becoming a customer becomes.
So if you show 15 retargeting Ads to the SAME person (which you can do very easily) that would cost you $0.075 – $0.30!!
The probability of that person becoming your customer who has seen your retargeting ads up to 15 times has now skyrocketed.
THIS IS WHY RETARGETING IS SO IMPORTANT!
Not retargeting is one of the main reasons why so many advertising campaigns fail on social media.
If you have any questions about Retargeting / The Common Denominator Principle In Retargeting Ads / Facebook’s Magic Number (50) or the Advertising Loop then please comment down below, I will be more than happy to help.
This is fantastic! I’ve spent $7M+ last year and retargeting has been (by far) our most profitable way of gathering leads and sales.
We also do it through video ads and retarget these audiences (all over the past 30 days):
– 25% Video Viewers.
– 50% Video Viewers.
– 75% Video Viewers.
– 95% Video Viewers.
– People that engaged with our FB page.
– People that messaged our FB page.
– People that clicked our CTA buttons on FB page.
– People that engaged with our IG page.
– People that messaged our IG page.
– People that visited our IG page.
– People that visited our blog.
– People that visited all of our landing pages.
– General Leads (event)
– General Initiate Checkouts (event)
– General Add To Carts (event)
– General Purchasers (event).
You can also try the same with 15 days audiences and 7 days audiences.